New products are an essential component of a company's competitive growth strategy. However, failure rates for new products can run as high as 90%, depending on the industry. Knowing what the market will support and what the customer wants is critical in the design and development of new products.

CDE, in collaboration with Nuclear Physics Enterprises, drawing on their significant experience in the nuclear medicine industry, can design and perform your pharmaceutical or medical device market research to determine exactly what the market will support and what the customer desires to help your firm design and develop optimally successful product lines.

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